Unpacking packaging innovation and trends

We all are packaging experts and trends specialists, but most consumers do not realise this. All of us buy and use products and goods, every day. Almost all of these are packaged. What makes you pick something off the shelf and take it home with you? Is it the brand reputation, the quality, how easy it is to use to store to dispose of? These are all key trends in packaging and we apply them every day as consumers. This video is to give an overview of global trends.