Sustainable Packaging Resources
Explore highlights from my comprehensive collection of insights, frameworks and thought leadership on packaging
Discover What’s Really Blocking Packaging Progress
In April 2025, 220 leaders from 185 packaging companies shared their top barriers, insight needs, and learning priorities for sustainable packaging.
The results? Most teams are solving the wrong problem.
This white paper reveals:
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What leaders think is holding them back — vs. what the data shows
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Hidden misalignments between roles, regions, and company size
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How to benchmark your company’s responses against 220 peers
Download the full insight report now to compare your strategy — and close the real gaps.
Blog Posts
Video Insights
Circular Communication Framework™
The Circular Communication Framework™ ensures your sustainability messages are truly understood, trusted, and acted upon by your audiences.
Framework Key Steps:
Audience Anchor
Contextual Framing
Trust Continuity
Message Simplification
Interactive Feedback Loop
Ideal for: Brands, OEMs, sustainability teams, marketing leaders.
Core Principles
Understanding and implementing the four fundamental principles
Speak to How People Process Information
Engage audiences through sight, sound, and feel. Different people process information differently - some are visual learners, others are auditory, and some are kinesthetic learners.
Make It Customer-Centric
Focus on what your sustainability initiatives mean for customers, not just what your company is doing. People buy solutions to their problems.
Be Crystal Clear About Reality
Maintain transparency about sustainability claims, especially regarding recyclability and local infrastructure capabilities.
Update Perceptions with Current Information
Keep communication current and address outdated beliefs. Regular updates ensure consumers stay informed with accurate information.